The sunglasses industry in California comprises of a diverse mix of companies. Hailed from Foothill Ranch, Oakley Inc. is the largest. Its competitors include the Optical Shop of Aspen, as well as smaller companies like Costa Mesa-based Black Flys; Utopia, located in Costa Mesa; Style Eyes in Newport Beach; Lush Eyegear in Huntington Beach; and San Clemente-based Von Zipper.
When Electric – a premium sunglass, snow goggle, and accessories company – broke into the scene in 2000, they took the world by storm and it has not been the same since. Although predominantly known by its iconic volt logo, it will be Electric’s roots in action sports, music and fashion that will inspire its loyal fan-base.
Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter, the co-founders’ agreed to build a brand they would be proud of while never neglecting to have fun all at the same time.
Electric quickly gained ground as a leading sunglass manufacturer when celebrities like surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright started endorsing these electrifying shades from day one. Snow legends, Peter Line and Axel Pauporte, as well as Snowboard X-games Gold Medalists, Andreas Wiig, Jamie Anderson, and freestyle skier, Tanner Rainville has also joined the bandwagon since then. And skateboarder, Bam Margera and snowboarder/musician, Trouble Andrew aka Trevor Andrew have collaborated with Kip Arnette in co-designing specialty Electric visuals (BSG and Limited Edition Trouble Andrew EG2 and EGB2 snow googles), which are named after their celebrity counterparts.
Over the past decade Electric has produced some of the most innovative and unique designs out there. In 2008, Electric was acquired into the VOLCOM family. Today, Electric continues to support the attitudes and personalities of today’s youth culture – now on a global platform due to the full support from VOLCOM. Yet Electric Visuals’ motto and mission to strive for its full potential in serving the new generation of sports, music and fashion fans continues to be consistent and unwavering.

The sunglasses industry in California comprises of a diverse mix of companies. Hailed from Foothill Ranch, Oakley Inc. is the largest. Its competitors include the Optical Shop of Aspen, as well as smaller companies like Costa Mesa-based Black Flys; Utopia, located in Costa Mesa; Style Eyes in Newport Beach; Lush Eyegear in Huntington Beach; and San Clemente-based Von Zipper.
When Electric – a premium sunglasses, snow goggle, and accessories company – broke into the scene in 2000, they took the world by storm and it has not been the same since. Although predominantly known by its iconic volt logo, it will be Electric’s roots in action sports, music and fashion that will inspire its legions of loyal fans.
Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter, the co-founders’ agreed to build a brand they would be proud of while promising to not neglect having fun all at the same time.
Electric quickly gained ground as a leading sunglasses manufacturer when celebrities like surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright started endorsing these electrifying shades from day one. Snow legends, Peter Line and Axel Pauporte, as well as Snowboard X-games Gold Medalists, Andreas Wiig, Jamie Anderson, and freestyle skier, Tanner Rainville has also joined the ranks since. Skateboarder, Bam Margera and snowboarder/musician, Trouble Andrew aka Trevor Andrew soon began collaborating with Kip Arnette in co-designing specialty Electric visuals (BSG and Limited Edition Trouble Andrew EG2 and EGB2 snow googles), which are named after their celebrity counterparts.
Over the past decade Electric has produced some of the most innovative and unique designs out there. In 2008, Electric was acquired into the VOLCOM family. Today, Electric continues to support the attitudes and personalities of today’s youth culture – now on a global platform due to the full support from VOLCOM. Yet Electric Visuals’ motto and mission statement to consistently strive for its full potential in serving the new generation of sports, music and fashion lovers continues to be unwavering till this day.